Josh Cassel

YouTube certainly isn’t the only option for somewhere to stick your video once you’re ready for people to watch it, but it’s hard to turn away from the fact that YouTube is the second largest search engine in the world. That being said, there is some merit to hosting your videos there.

But how can hosting videos on YouTube help me with SEO? Well I am glad you asked!

The simple fact that you put your video up on YouTube won’t help you that much at all. OK, well maybe it will a little, but it’s how you optimize your video on YouTube that makes all the difference in the world. Let me explain. There are 3 major areas that YouTube uses to determine your ranking in the search results.

1. The text you use in your titles and descriptions

2. How many times your video has been viewed and how it is trending

3. How well (or poorly) your video is rated by viewers

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I recently spent 7 days on vacation with my wife’s family on Lake Wallenpaupack over the Fourth of July weekend. It was a great week of relaxation, and of course fishing. Anyone who knows me well knows that I can’t go anywhere, especially to a lake, without going fishing. It just runs in my blood.

As I was out on the lake fishing from my kayak, enjoying the serenity of the morning and evening, I had a lot of time to clear my mind. I was able to recharge my batteries and collect my thoughts in preparation to return home and hit the ground running with some client attraction strategies.

What I came home with is a gameplan to start a “crusade” in the local business world. There are so many businesses right in my backyard that are paying out the nose for things like Yellow Page ads and various other dead end marketing “strategies”. Right off the top of my head, I can think of a handful of businesses that are spending unbelievable amounts of money each month on marketing that is really getting them nowhere. Take an ad in the local Yellow Pages for example. I mean really, how many people turn to the Yellow Pages anymore when they are looking for a product or service? Almost no one! Do you have any idea how much an ad in the phone book costs? You can easily put out a couple hundred a month for even a small ad. Furthermore, how can one know precisely how many customers they acquired from such an ad? And I’m only talking about the Yellow Pages. There are plenty of people out there charging up to $1000 per month to handle one aspect of a marketing campaign.

In my opinion, that is a bunch of crap.

I will be offering an all-inclusive online marketing campaign to businesses that will… Continue reading

Is your business tagged on Google?

If you haven’t heard about it yet, allow me to introduce you to the Google Local Business Center. As we all know, Google is the number 1 most visited site on the entire internet and by far the most widely used search engine. Powerful? Very.

If you want people to find your website out there in cyberspace, it only makes sense to want to be tied in with the website that is “King of the Web”. With Google Local Business Center, you can be. It allows you to put a pin on the map where your business is located, upload several pictures and a video that highlights your business, and obtain reviews from satisfied customers. Continue reading